Top Ten Tips for Writing a Professional Overview

A professional biography or overview, showcasing your
background, experience and expertise, is a necessity for every
business owner. This often overlooked marketing tool is an
excellent way to introduce you and your business to potential clients
and possible strategic business partners. Potentially, it might open
up opportunities for speaking engagements, radio or television
interviews, or a feature print article. While any information about
you and your business is helpful, information that is presented in a
professional, well-polished manner can make all the difference in
how others perceive you. Consider these important points as you
craft your own professional biography

One page wonder

Your professional biography should be a few paragraphs and kept
to one page or less. One page is perfect for copying on the
reverse side of a handout or flyer. Several paragraphs, left justified
make it easier to read and skim